This is where all of the magic lies…. The bedtime feed has to be at the beginning of the bedtime routine. Yes, before bath and before story or song. And it does not matter if your baby is breastfeed or bottle fed. The same rule applies. And no sneaking in “the rest of the feed” at the end of the routine. It does more harm than good and your baby will associate feeding and sleeping, which is the biggest contributor to poor sleep.